14 Apr

History of Royal Vegas Brand in Canada

Royal Vegas was introduced to Canada’s online gambling enthusiasts in October of 2000, and the brand’s recognition throughout the True North has grown exponentially ever since. Its Canadian presence has been further illuminated with each passing year, long since becoming one of the most popular and highly respected internet gambling destinations across the country; much of the world for that matter. Like any business with such a long history, Royal Vegas has had its ups and downs, but with integrity and customer relations at the heart of the brand, the award-winning online casino has received nothing but praise for the last 7 years running.

Royal Vegas is owned by Digimedia Ltd. and operated by the distinguished Fortune Lounge Group, with roots dating back to 1999 when the company launched it’s very first online casino, 7 Sultans. That venture went so well that the group followed it up with the introduction of Royal Vegas and Vegas Palms in 2000. All three endeavors saw an incredible rate of success, leading Fortune Lounge to merge them onto a singular network in 2001. From then on, Royal Vegas and its sister-sites all carried the same networked promotions under the branding of Fortune Lounge, and it’s been that same unified front that has helped to develop the online casino into the Canadian favorite it is today.

As the next few years went by, Royal Vegas continued to grow its player base through networked promotions and a wholly customer-oriented business strategy. By 2003, Royal Vegas was already receiving accolades. That year, the online casino watchdog Casinomeister bestowed the brand’s operator with the most honorable award of Best Casino Group. Two years later a similar ‘Top Casino Group’ award was given to Fortune Lounge by Gambling Online Magazine.

Things really began to take shape in 2005. That was when Fortune Lounge first introduced its most renowned annual promotion, dubbed the ‘International Casino Games’. Boasting 100 double-ticket winners of an all-expense paid luxury Caribbean cruise, the International Casino Games were an instant success that continues to this day at Royal Vegas.

Not only are the exorbitant number of winners privy to an elongated tropical cruise on the operator’s dime, they are further rewarded with the chance to win casino credits and cash prizes while aboard the extravagant ocean liner. Fortune Lounge has dished up well over $1,000,000 in on-cruise payouts, and that doesn’t even include all of the other cash, casino credit and merchandise prizes that other winners receive during the enormous, season-long ICG promotion.

In August of 2005, members of Royal Vegas were privy to another first from the Fortune Lounge Group. The company decided to give its players a little more by mailing out its very first exclusive magazine, World Player. The complimentary periodical was issued by mail on a monthly basis to all players of Fortune Lounge casinos, starting on September 1st. It included creative and graphically rich articles detailing the most exotic gambling destinations in the world, like Las Vegas, Monte Carlo and the French Riviera, with a particularly popular section called ‘Cruise Control’ in which the main topic was Caribbean cruises; relating directly to their nascent International Casino Games promotion. Publication of World Player ceased in early 2007.

One of Royal Vegas’ less than stellar moves coincided with the launch of its World Player magazine as the Fortune Lounge marketing department also chose to use ‘spammy’ tactics in an attempt to increase its player base. Several complaints were issued to Casinomeister detailing the problem. Unsolicited emails had been sent out to people with an ‘unsubscribe’ link, even though they hadn’t subscribed to begin with. Shortly after receiving Casinomeister’s ‘Fall from Grace Award’, the company ceased the dispatching of unsolicited emails.

2007 was an interesting year for Royal Vegas. The online casino’s software was certified by eCOGRA in January, but things got bumpy shortly after. A strain of complaints came in that caused Casinomeister to put all Fortune Lounge brands on the dreaded ‘rogue’ list of online casinos. The circumstances surrounding the incident were sketchy, though. A large number of players had exploited the welcome bonus by playing games with a low house edge, then attempted to withdrawal substantial winnings from it.

We in the business call this “bonus abuse”; a practice that no online casino permits, but Royal Vegas and its sister-sites had neglected to insert enough details into the terms and conditions’ ‘no bonus abuse’ clause, thereby giving players the right to cash out those winnings. After closing many player accounts and refusing to pay up, Fortune Lounge further investigated the matter, reopened those accounts and did the responsible thing, issuing payouts to all due players. The group was returned to ‘Accredited Casino’ status and, subsequently, the T&C was updated to reflect a more comprehensive penalty for bonus abuse. Activities at Royal Vegas have been smooth sailing ever since.

Later that summer, Royal Vegas launched its initial mobile casino system, allowing Canadian players to access a small but entertaining variety of the online casino’s favorite Microgaming powered games. The mobile client was accessible via WAP at that time; a technology that has become virtually obsolete since the majority of the world now owns a smartphone. Royal Vegas Casino’s modern mobile casino is programmed with HTLM5 technology for optimization with iPhone, iPad, Android, Blackberry and other branded devices.

Over the following years the games menu has nearly doubled from 300 to well over 500. New languages have been added to the software and customer support option, as well as additional depositing currencies, and the promotions seem to get bigger and more lucrative with each passing year. All in all, Royal Vegas has consistently outshined all of its competitors as the top destination for Canadians.

Best All Round Canadian Casino for 2017

Royal Vegas Canada is Canadian friendly, a legitimate brand and operator that has been our editorial pick for back to back years. Highly recommended for prospective Canadian gamblers.

Visit http://RoyalVegas.com